by Jackie (née Heneghan) Peck | Aug 9, 2012 | Blog, Community Pharmacy, Pharmacy Suppliers
If you are going to publish any marketing materials or indeed marketing blogs, on your company website, in addition to the Search Engine Optimisation (SEO) tricks, think about SPAM. Your headline should be about the consumer to engage them and then lead into your...
by Jackie (née Heneghan) Peck | Aug 9, 2012 | Blog, Community Pharmacy, Pharmacy Suppliers
Apps can help companies to cement a positive digital brand; they can enhance their image and facilitate a collaborative relationship with their customers and patients. Apps such as “Well Doc’s Diabetes Manager “, allows patients to record and monitor their blood...
by Jackie (née Heneghan) Peck | Jun 11, 2012 | Blog, Community Pharmacy, Pharmacy Suppliers
When the UK adopts an EU wide directive on July 12th 2012, community pharmacies will no longer be able to rely upon the former understanding that they can trade up to 5% of their medicines turnover without holding a Wholesale Dealers Licence (WDL). The MHRA have made...
by Jackie (née Heneghan) Peck | Jun 11, 2012 | Blog, Pharmacy Suppliers
A recent article in PME has confirmed that patients who elect to receive compliance support messages via text on average improved their compliance levels to prescribed medication by around 10% compared to similar patients who did not elect to receive such text...
by Jackie (née Heneghan) Peck | Jun 11, 2012 | Blog, Community Pharmacy, Pharmacy Suppliers
The British Heart Foundation (BHF) are calling upon pharmacists to support a current campaign to help patients manage their heart medication better. The campaign is called “just like that” and is to be fronted by the face of comedian Tommy Cooper who died...
by Jackie (née Heneghan) Peck | May 3, 2012 | Blog, Pharmacy Suppliers
According to PMLive, from last month, European applications for human medicines marketing authorizations can be made on-line via the EMA eSubmission gateway, following a successful 4 month pilot period. This should speed up the processing of marketing applications The...
