Do you have a web site, are you planning a digital marketing campaign? What would you take into consideration? Where would you focus your efforts?
Pharmacy Consulting would suggest that some qualitative and
quantitative analysis exploring patients and client insights(P&C) would be a good start . We have identified some areas you might want to consider and some questions you need to address to get started.
What is your P&Cs perception of internet pharmacy? Does your digital marketing accentuate the positives and allay the fears and barriers to using your site to order medicines?
Are you turning your traffic into profits? What is your conversion rate now to benchmark yourself after your SEO or digital marketing? If you are converting more than 2% of your customers without optimisation this is good!
Which channels/websites are the P & Cs using ?e.g. Facebook, forums, Q &A?
Who are the opinion leaders, can you fill that role? Where are the gaps in the market?
How would you efficiently target your customers, empathise and engage with them? Does your content express what you want to convey to
them?Is the content pitched at the right level? Who are they?How old are they?
Who are the competitors and what are they doing? Do you like what they are doing ? Share best practice and make it fit your customer base and your USP. Find your niche fine tune your USP ? What single insight or human truth makes it compelling ?
What is your call to action and how will you measure the effects of the campaign ?
If you would like help to plan your digital marketing
campaign, get in touch with [email protected]
and if more detailed research is required to really focus digital marketing
campaigns then Pharmacy Consulting will work with you to scope out your requirements and to produce a brief for expert digital marketers.