If your patient has inadvertently registered with another pharmacy, having been sent a promotional leaflet by another pharmacy what can you do ?
- Offer to assist them in undoing that (nomination for EPS can be reset on the patient’s request and you can assist with a letter to the pharmacy to ask to be removed from any reminders etc.).
- With their permission contact their surgery to explain the situation.
If you think a pharmacy’s promotional materials are inappropriate, what can you do ?
- Raise this with the pharmacy and ask for your complaint to be referred to the Superintendent Pharmacist
- Raise this with NHS England (for example if the NHS branding rules are contravened)
- Raise with the General Pharmaceutical Council (if you believe the promotional materials breach the GPhC standards)
Written by Jackie Peck