I am pleased to have been invited by the organisers of the French Annual Conference for pharmacists held in Paris to join in a debate, at the February 2012 Conference, concerning the importance to customers of the branding of pharmacies according to their membership of a buying group.
As there are no large multiple pharmacy companies in France, there are many more buying groups for pharmacists to join than exist in the UK. Many of those groups offer a total “look” or brand to the pharmacy. The question is, is this branding important to customers?
I have been asked to contribute my experiences gained both in the UK and from my awareness of developments in other European countries such as Germany